Sometimes as a small business owner you might not realize how important it is to have a website that is visible by millions of people. It’s almost 2014 and some small business owners still don’t even have a website. Today, it’s not enough to simply have a website, you absolutely must be found as well. Pretty pictures and sliders won’t do this for you anymore. Now you are responsible for optimizing your site, writing blogs, link building, building citations, and getting on every social network known to man. This is a lot of hard work. This hard work is known as SEO or Search Engine Optimization.
Why Your Business Needs SEO
1. There are over 100 billion searches per month on Google. 1
2. 89% of consumers use search engines for purchase decisions. 2
3. 71% of business purchase decisions are started with a search engine. 3
4. Of 30 billion mobile searches per year, 12 billion are local. 4
5. 46% of mobile web users are unlikely to return to a website they had trouble accessing from their phone and more unlikely to recommend the site. 5
6. 55% of purchase-related conversions occur within 1 hour of the initial mobile search. 6
7. In all searches conducted 70% of users click on Organic Results. 7
8. 53% of the organic search clicks go to the first link. 8
9. 75% of users never click past the first page. 9
10. SEO leads have 14.6% close rate, while those old print or direct mail ads only close at a 1.7% rate. 10
This is when you as the business owner should start asking yourself, why haven’t I been doing SEO all of this time? If not, then think to yourself if I want to get more clicks, then I have to rank the highest in the organic results. This is something that is not achievable without SEO. Why is this important? Well, remember that leads from search engines are 8.5 times more likely to close than a standard outbound lead.
After reading this, do you need any more proof of how important SEO is to your small business? SEO is important for maintaining your brand, growing your business, and staying competitive online. Please contact us at Leap Clixx today to learn more about how we can help your small business develop an SEO strategy.
Sources:
1 Search Engine Land – August 2012 (http://searchengineland.com/google-search-press-129925)
2 Brafton – February 2012 (http://www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions)
3 Brafton – December 2011 (http://www.brafton.com/news/search-marketing-alert-61-percent-of-business-purchase-decisions-start-with-search)
4 Search Engine Land – April 2012 (http://searchengineland.com/analyst-mobile-to-overtake-pc-for-local-search-by-2015-119148)5 Gomez – 2011 (http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/)
6 Search Engine Land – August 2012 (http://searchengineland.com/study-55-percent-of-mobile-search-driven-conversions-happen-in-one-hour-or-less-151432)
7 Search Engine Journal – April 2012 (http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/)
8 Search Engine Watch – October 2012 (http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study)
9 Hubspot – May 2011 (http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx)
10 Search Engine Journal – April 2012 (http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/)
