There are SEO professionals out there that do not like to brag. They also do not like to use a press release as part of an SEO campaign. But, what they are missing is that it’s OK to brag and it’s definitely OK to diversify your content using things such as a press release.
As we know effective SEO campaigns are built on content marketing. Press releases can be used as content for an SEO campaign, and they can include numerous mentions of the brand, products, services and anything else that the company wants to promote. This helps with promoting your brand and giving you valuable back links at the same time.
In bygone days, a press release was mailed, faxed or emailed to people in the news media for the purpose of announcing a newsworthy item. Members of the news media decided whether or not they would run with the story. Not every press release made news. Those days are over.
Online Press Release Services
Leap Clixx has a vast network of news and media agencies to quickly and easily syndicate each press release. A normal press release will go out to at least 5,000 news outlets in just minutes. With these online press release services, some charge a sizable fee to publish the release and distribute it to a network of news sites. Others publish the release on their site for little or no charge. Posting a press release on a free or low cost site is a cost-effective way to add diversity to an SEO campaign. Syndicating the press release to a high number of outlets is an even better way to diversify an SEO campaign.
Websites that post articles and guest blogs typically don’t allow much self-promotion. Press releases are all about self-promotion and branding. And, it’s really OK to brag!
