89% of marketers say that social media generates more business exposure. That number alone should tell you that there is something to social media marketing. It’s the new kid on the block when it comes to online marketing, yet there are so many people saying this type of marketing is having a major impact on lead generation and sales. It’s great that marketers can say this about social media, however what do the hard numbers tell us? Social Media Examiner recently released it’s social media marketing industry report and Wishpond went on to do an Infographic on the topic to give a nice illustration of the study’s results.
What Benefits Are Companies Seeing From Social Media Marketing?
The survey states that 89% of respondents said that social media marketing has generated more business exposure for them. More exposure means your business has the possibility of making more sales. 64% saw lead generation increase by using social media for 6 hours or less per day. Simply put, being on social media is bringing companies new business. Another great thing about social media is to gather marketplace intelligence, which 69% of marketers said they are using different social media platforms to do. Social signals are starting to become a part of the overall SEO strategy and 62% of marketers using social media for 2+ years reported a rise in search engine rankings. Also, 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses. Getting your employees active on the different social media platforms does this.
With These Statistics, How Can You Say No To Social Media?
A business is put in place to make money, grow, find more customers and continue to be profitable. It’s hard to look away from social media marketing when 89% of respondents say it has generated more business. With that statistic plus the others discussed it is clear to the experts here at Leap Clixx that your company should be using social media marketing to its benefit. With the 4th of July here, you might have fireworks on your mind. Social media might not bring you an immediate explosion of business, however it will be worth every dollar you spend over time. If nothing else it will help with your overall brand awareness and customer engagement.
