Scared of Pay Per Click? Don’t have the budget? Set up a remarketing only campaign. ‘Remarketing’ is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer–that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website. It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website.
Remarketing in More Detail
Remarketing, in its simplest form, is the practice of delivering display advertisements to users who have visited your sites owned content in the past. You do this in order to get them to come back and take action. Remarketing is now an established tactic leveraged by almost all digital marketers trying to maximize conversion activity.
To go a little further remarketing is a method where websites post a cookie on the computer of a web site’s visitor, and later “finds” that visitor again when they are viewing another web site with available ad space. Advertisers can “retarget” their previous web site visitor by using a display ad to get their brand back in front of the searcher while the searcher is browsing the web.
Are There Benefits to Remarketing?
Are there any added benefits to repositioning your ad in front of someone who decided to leave your site? Absolutely! The previous visitor has an interest in what you have to offer, and they are now familiar with your brand. It’s known that brand awareness is extremely important for the average consumer and can be a major reason for purchasing one product over another. Even if you cannot convert every “retargeted” ad, you are continuing to build brand awareness with someone who has already been on your website, which can be a very effective tool in future purchase decisions.
Still not quite sure how remarketing benefits your company? Call Leap Clixx to learn more about the varieties of Pay Per Click campaigns.
