Can my business value from using Pinterest? What is the Value of Pinterest? Why should I use Pinterest for my business? These are all questions that I have recently heard. The answer is yes your business can value from using Pinterest, the value of Pinterest is very high, and there are many reasons to use Pinterest for your business.
The Value of Pinterest – Visual Motivation
Why do I say there is value in using Pinterest and the Value of Pinterest is very high? The answer is simple; Pinterest works. One of the reasons it works is people respond to visual motivation. Pinterest is a great source of visual motivation and an opportunity for self-expression. With so much focus on visual, what better place can you imagine to show your products? Some people enjoy Pinterest more than Facebook and Twitter, this is because they would rather see images instead of reading a bunch of text all day. The old saying is, “A picture is worth a thousand words”. You can speak a million words on your Pinterest board without ever typing one, although it is very smart to use keywords.
Tell your Brand’s Story on Pinterest
One of the reasons that your business will feel the value of Pinterest is because it helps your users get a snapshot of your company. The network will help grow inbound links to your site, drive sales, convey the personality of your brand, connect to different markets, capture more search engine rankings, engage your employees, and grow the potential for viral campaigns. All of this growth happens, because you pin your products and other images that represent your brand and engage your users, helping to tell your brand story.
Social Media is Important
If you are a business owner and you still aren’t convinced about the value of social media in general you most likely do not see the value of Pinterest. The problem is you are sorely mistaken if you think you can grow your business or your brand without embracing the power of social media and Pinterest. Here are some stats that might help you see the value of Pinterest:
According to Com$score, Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites, including Twitter, Google+, Facebook, and LinkedIn. Converto says Pinterest generates 4x as much revenue (per click and attributable to first touch) as Twitter and 27% more revenue than Facebook. Shareaholic reports more referral traffic is generated from Pinterest than Google+, YouTube, and LinkedIn combined. Shopify says Pinterest pins have a 36% better chance of getting likes if they show prices. Lastly Shopify also says that since January 2012, daily Pinterest users have increased by 145%.
Pinterest is not Just for Fun
Without a doubt we all know the value of Pinterest when it comes to using it for fun. Hopefully, small business owners can now see the value of Pinterest for their company. Pinterest is still the new kid on the block, but with the steady growth, this social network cannot be overlooked by business owners anymore. If you do not have time to develop and maintain a Pinterest business page, contact Leap Clixx to help you develop your social media plan.
Image Credits: Your Design / Shutterstock.com
