If you know anything about social media, then you probably know that LinkedIn has the reputation of being the red headed step child. Some people don’t understand what LinkedIn is for. Some question does it have value, especially when it comes to small business. Fortunately, LinkedIn is more of a diamond in the ruff rather than the red headed step child. This is one social network that can be very affective in your small businesses social media plan. In today’s crowded market, using LinkedIn as an affective marketing tool is a no brainer. Why should your small business be marketing on LinkedIn?
LinkedIn Statistics
According to a press release from LinkedIn, the social network is now the world’s largest professional network on the internet and recently announced that it has reached 200 million members. The company has added more than 13 million members since its last announcement on November 1, 2012. New members continue to join LinkedIn at a rate of two per second. Today, LinkedIn counts more than 160 million unique monthly visitors and is the 23rd most visited Web property in the world. Not to mention the average LinkedIn member has an average annual household income of $109,000. If this isn’t enough to be marketing on LinkedIn, maybe this will convince you.
Benefits of Marketing on LinkedIn
Having a business page on LinkedIn can help boost your search engine optimization. There are at least three areas to add websites to your LinkedIn profile. This is a perfect place to use keywords to direct traffic to your website. What most people don’t know is that LinkedIn is a search engine and has tons of authority with Google and other search engines. If you have a LinkedIn profile and Google your name it is very likely your profile will show up on the first page. This demonstrates the ranking authority of LinkedIn on Google.
Using pay per click advertising on LinkedIn can be a great way to get targeted information to your small business. The direct marketing on LinkedIn is similar to a gold mine. With LinkedIn being a professional network, you are very likely to only receive clicks from professionals and people interested in your business. Again the average household income of a LinkedIn user is $109,000 and you can target by industry, job function, seniority, company size and more. This is a great way to spend your pay per click budget. You can start with as little as $50. Marketing on LinkedIn is a great way to put a face to your small business. Are you ready to let Leap Clixx help you start marketing on LinkedIn?
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