While sales professionals in various industries, sectors and marketplaces have different approaches and strategies, there is one unifying and universal theme that ties all of them together, whether they sell business moving solutions, VoIP phone systems, ultra high pressure homogenizers, and the list goes on: THEY LOVE TOOLS!
Honestly, if you want to find out how many sales professionals are out there, just stand up and ask: “Would anyone like a great tool to add to their professional toolkit?” That should attract some eager sales professionals.
Of course, there is shrewd design in this enthusiastic delight: tools help sales professionals close more sales, make their numbers, earn their bonuses, and, essentially, do what they love with more success and satisfaction. And as all businesses know, when the sales team is successful and satisfied, life is good for everyone.
Your Blog is a Potent and Valuable Sales Tool
The reason we bring this up, is because your blog should be empowering your sales team to achieve their objectives. However, for this to happen, you need to be blogging at least 3 times a week, but preferably 5 times a week.
If you aren’t hitting this frequency, then on behalf or your sales team, here are the 3 reasons why you should be blogging more:
3 Reasons the Sales Team Needs You to Blog More:
1. It generates more traffic.
While there are many effective strategies and tactics on the inbound marketing landscape, publishing quality blogs on an ongoing basis (again, 3-5 per week) remains both the best approach – both in terms of results and ROI.
This is because in addition to keywords, quality and length, Google, Bing, Yahoo and the other search engines pay very close attention to blogging frequency when they evaluate the quality of a website, and determine its position with respect to search engine results. That means, all else being equal, a business that blogs 5 times a week will significantly out-rank a competitor that is only blogging once a week or less frequently.
2. It develops traffic into qualified leads.
Regularly publishing quality blogs helps drive traffic towards relevant assets such as eBooks and Infographics. These assets help cultivate and nurture website traffic into qualified leads, which are truly what your sales team needs – i.e. engaged, motivated and focused prospective customers who are further along the customer journey.
3. It establishes thought leadership.
Both in the B2C and especially in the B2B space, customers are drawn to connect with “thought leaders”, which are businesses that can demonstrate their authority in an industry, sector and/or marketplace. Frequent blogging supports this critical objective, by providing customers with informative and educational content.
Remember: customers typically visit a website several times before they reach out (which could include downloading an eBook, making a phone call, etc.). If they keep seeing the same thing whenever they return, then guess what? They’re less likely to return at all! Providing fresh, relevant content gives them a reason to return, stay, and connect.
The Bottom Line
Forget what you may have seen in movies or on TV: life in sales is definitely not 3-hour lunches and ample expense accounts. Being successful in sales requires a great deal of hard work, an unbelievable amount of mental discipline, a very specific and developed set of skills, a deep knowledge-base of both products and people, and of course: potent tools. And your blog definitely needs to be included in the toolkit.
Learn More
To learn more, contact the inbound marketing experts at Leap Clixx today. When you partner with us, we’ll advise you on what needs to happen to make your blog work for your sales team (rather than for your competition!)
Or, if you wish, we can deploy our team of experts to bring your blog up to speed, and then elevate it to the next level. Contact us to learn more.
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