There’s no debate among professional marketers that every business needs a strong social media presence. Indeed, most companies regularly post on at least one social media channel. And social media is undoubtedly a great way for a company to establish its brand, reach out to new leads, promote content, and engage with customers. But, you probably already knew that.
What most people don’t know are the benefits of advertising on social media. Why should a business pay Facebook, Twitter, Instagram, etc. or any social media platform to advertise when they can post content on them for free? It’s a great question and one that we’re happy to answer. Here then are four benefits to social media advertising, and why more companies should consider implementing social-media ads into their marketing strategies:
Refined Marketing
There’s nothing more annoying than running a pay-per-click (PPC) advertising campaign through Google AdWords or a related service and having to pay when unqualified leads click on your ads. Sure, dealing with unqualified leads is part of the PPC experience, but if you’ve found your company struggles to find qualified leads through advertisements on search engines, you may want to refine your approach and switch over to social media advertising. Rather than waiting for interested leads to search for a keyword related to your business, you can instead take proactive measures on social-media channels to advertise to previous customers, other parties you know have an interest in your product, and similar audiences.
Increased Awareness
For many businesses, gaining ground on Facebook, Twitter, and other social media platforms can prove a difficult task. Remember, businesses aren’t just competing with other companies for attention on social media –– they have to contend with millions of individuals and organizations online. As such, social-media advertising can quickly enhance a new company’s profile when integrated properly. Additionally, well-placed social media ads can help an existing business reach leads in new markets and demographics.
New Product Promotion
Social media advertising is perfect for launching a new product or service. Many social media platforms allow businesses to create display advertisements such as short videos or image-based posts for promotional purposes. These ads are perfect for launching a product or service to a new market. Of course, being able to show your product in action is a fantastic way to engage with current customers and new leads alike. With social media advertising, businesses can be more creative and advertise more effectively.
Diversification
Every great marketing strategy has multiple components to it. Putting all your eggs in one basket is a risky proposition in regard to advertising. Plus, just because your previous marketing efforts have proved effective in the past, it doesn’t mean they’ll continue in the future. Cutting-edge companies understand this and work to increase their online visibility by offering customers multiple platforms to interact with their brand. The modern shopper is sophisticated, and typically takes a few days (if not longer) to decide if they’re going to make a purchase or not. Smart social-media advertising can provide your business with that extra bit of exposure during the purchase process.
Final Thoughts
If you’re looking to expand your digital presence and bring in more leads, social media advertising could be the perfect play for your business. When you’re ready to make this a viable part of your online marketing strategy, contact the Agile & Co. team to help you hit the ground running. We’ve got the experience and the skills to craft the perfect ad campaign for you –– no matter the platform! Plus, to see more benefits PPC advertising can offer your company, download our free eBook here
