What’s something you can’t get enough of online, but want to avoid like the plague on your commute? Traffic. Nothing can make us happier than seeing an online traffic spike month-over-month, just like nothing can make us sadder than seeing a major accident on our normal route home.
Every website in cyberspace is constantly trying to get more traffic every single day, and you’re a part of that daily fray – exciting, huh? So how do you help your website emerge from the fracas and see that traffic rise? It’s certainly a challenge, but there are ways you can make it better.
Read on to find out four ways you can increase your website traffic:
Blog more often
Easier said than done, I realize, but a serious inbound website should be updated every day. Research shows that when you blog every day, your number of indexed pages and traffic generally rise considerably. You should post new blog articles on a daily basis if you really want to see a jump in traffic.
Change up your topics
If you find that your traffic has stagnated or stalled out, your topics may to be blame. Remember, these topics need to appeal to your buyer personas – essentially, your ideal customers. Take a look at the topics you’ve been writing about lately. Do they seem interesting? Are they all too similar? Just to change things up, pick some new or different topics and see how they fare. If your traffic rises, then you know your topics were to blame. In that case, examine how well you understand your buyer personas; they’re the ones who are actually looking for this stuff.
Promote like crazy
Every time you have a new piece of content, you should be promoting it with every outlet you have available. You should post links on all of your social media accounts, and consider sending out an email blast to your leads. Any excuse to make contact should be seized upon, especially if it’s a good excuse (which new content is).
Increase your socialization
No, you don’t have to be more outspoken at cocktail parties: we’re talking about social media. Social media is a vital component of successful inbound marketing. Not only does it allow you to publicize your site and business through social media channels, it also allows you to interact with your customer base. By interacting with your customers on social media and providing them with positive experiences, you create “promoters.” These individuals are a critical part of an inbound strategy, as they sing your praises to their friends and family and help attract new customers.
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