Across the internet, social media campaigns run the gamut from inspiring to downright dreadful. Indeed, no business can afford to ignore their social media efforts or to put them on the backburner. In many instances, how your social media team crafts content and interacts with customers will have a direct influence on your company’s reputation. As such, if you’re currently running bland, boring, cookie-cutter social media campaigns, then –– odds are –– plenty of people are going to think your business is also bland, boring, and cookie-cutter. Fortunately, you can avoid this and instead create social media campaigns that provide massive benefits for your business. Here are five tips you can use to get started:
Give Your Social Media Campaigns TLC
If you want to get big results from your social media content, you need to put the work in first. It’s unlikely one of your posts or campaigns is going to catch fire if you don’t give it the TLC it needs to do so. Business posts don’t go viral on accident. So the first step to building better campaigns is to invest more in them. That may mean monetarily, or it might not. Apportioning more time for your team to focus on social media work can sometimes prove just as effective as an increase in spending.
Feed the Eyes
People scroll through their social media feeds quickly and don’t typically pause to read more about a post unless something catches their attention. We can’t stress enough how vital videos and images are to creating engaging social media posts. Strong, unique images are a must for any business looking to up their game on social media.
Develop a Brand Personality
Whether you realize it or not, your staff defines your business. Every company has a culture and an identity, and your social media campaigns should convey that identity to the public. Laid-back, funny, quirky, dedicated, ambitious, off-beat, insightful –– whatever qualities your employees possess should come through on your social media posts. Let your team members express themselves when posting content on social media content; otherwise, your pages will always be doomed to obscurity.
Enlist Your Followers
Some of the best social media campaigns involve very little self-promotion. If you’re doing your job right, you should ultimately reach the point where your fans, friends, and followers feel compelled to share your posts. You can achieve this by making content that resonates with people in a meaningful way. It doesn’t matter your industry –– good marketing and good storytelling can have a significant effect on your engagement levels.
Strike up a Cause
Partnering with a charity or other worthy cause is always a wise decision for businesses with the means to give back to their community. In addition, you should also make a point to champion that cause on social media. Consumers want to do business with brands they trust and identify with –– and supporting a philanthropic organization is one of the best ways to build a social media campaign from the ground up. Remember to always keep the focus on the charity or the cause –– patting yourself on the back will only have an adverse effect.
Final Thoughts
Running a modern social media campaign for your business takes lots of time and energy. However, many companies don’t have the manpower or the resources to devote to their social media efforts and their business suffers as a result. The good news is, you can always contact the Agile & Co. team to help improve your social media campaigns and digital marketing content. We understand how to produce results and put your business in the best possible position to succeed. But don’t just take our word for it; see for yourself how to use inbound marketing best practices in our free eBook here:
