If you have ever used Facebook or Google as a platform to run advertisements then you probably know there is a huge difference when it comes to the way ads are set up and run on the different platforms. But, all of that is about to change with the new update that Facebook is rolling out. Facebook says this new rollout “will make it easier for advertisers of every size to organize, optimize and measure their ads.”
If you have ever used Facebook or Google as a platform to run advertisements then you probably know there is a huge difference when it comes to the way ads are set up and run on the different platforms. But, all of that is about to change with the new update that Facebook is rolling out. Facebook says this new rollout “will make it easier for advertisers of every size to organize, optimize and measure their ads.”The main component of the change is that Facebook is going to be adding ad sets, so you will now see three levels in the campaign structure, which will consist of campaigns, ad sets and ads. Do you see why Facebook advertising is starting to look more like Google AdWords?
The New Facebook Ads Structure
You will see campaigns, which helps you set an advertising objective, such as building brand awareness or driving traffic. Each campaign can feature multiple ad sets. Facebook says that with ad sets “you can organize each ad set to represent audience segments, like people who live near your store.” This will help you decide how much you want to spend on each audience. You will be able to tell Facebook when to show your ads to certain groups and then measure their response. The Facebook ads system will then optimize delivery for your best performing ad.
With ad sets, you will be able to have multiple ads, each one with unique images, links, video or text. Facebook says “you’ll still control the creative, targeting and bidding at the ad level”.
Overall it looks like Facebook has stolen a page out of Google’s playbook with their new advertising setup. It’s too early to tell if it’s a good thing or a bad thing, but it does look like advertisers will be able to organize and target easier. If it’s working so well for Google, it will probably work for Facebook too.
Read the entire store from Facebook here.
