If you own an online business or have a website that is connected to your brick and mortar business, then you have most likely heard about Google’s Panda and Penguin updates. Here at Leap Clixx, we have worked hard to understand these updates and what they mean to search engine rankings. We help our clients understand how these search engine updates work so that your website can continue to improve its rankings.
Things Panda Tends to Penalize
• Limited original content. If your site is mostly a template with small amounts of original content, Panda may penalize your site.
• Content that is empty. If the purpose of a page is simply to provide links to other pages, it can drag your site down.
• If you post many articles that are simply variations on a keyword or keyword phrase, it is not the same as addressing a certain topic. The resources you post should be usable.
• Lots of ads may be good for certain things, but Panda does not like too many ads.
• Content that is automatically generated with minimal input by you or other humans can be detected by Panda and is penalized.
The Penguin Update Tries to Eliminate Spam
While Google tries to get rid of webspam, it has affected many different websites. Some of the areas where websites have been hit include:
• Anchor text that exactly matches other anchor text
• Article marketing that is of low quality or blogging that approaches spam
• Keyword stuffing
• Using domains that match exactly
Panic is Not the Answer
Obviously, Google is going to continue to make updates, and websites need to roll with the punches. Rather than panicing and tossing a website, Leap Clixx can help to evaluate the website to determine where traffic was lost. We can work with you to determine whether or not the update made a positive or negative impact and begin to take actions that will benefit you and your sit.
To learn more about Panda and Penguin updates and how they are affecting your search engine rankings, contact Leap Clixx today.
Image Credits:Castleski / Shutterstock.com
