Small business web design can be an extraordinary tool in your online marketing strategy. Yet, around 50 percent of businesses do not have a web site. Of the 50 percent that do, a significant number are not keeping their sites current with today’s technology and marketing demands.
If your website is more than one-year old it is most likely not getting you all the exposure you want. Today, websites not only need to be optimized in order to have a high listing in search returns, it must be optimized for fast loading on devices such as smartphones and tablets. Users of these devices are inpatient, a slow loading website will be deserted quickly.
Small Business Website Optimization
In addition, with so many potential customers using the Internet in place of the Yellow Pages for finding local businesses, local search optimization is a must. People who own handheld devices search for local businesses often. Test your business’ search engine results (SERP) by contacting the following test:
- Search for your business generically – simply type in “widgets.” Where is your business in the SERP? If it is in the first couple of pages that is pretty good – providing you have a national presence and sell stuff online.
- Now, conduct the came search but add your city or town. If you are not on the first page of results, your website need to be reviewed by an expert in small business web design.
Local search engine results can be enhanced by a company that is experienced in the unique needs of small business web design.
Leap Clixx is a St. Louis web design firm that works with small businesses and professionals throughout the St. Louis metropolitan area and the entire Midwest. We pride ourselves on giving your business a noticeable Internet presence through SEO and location data that will earn you that all important top spot on Google. Contact us now for a website assessment! Click here or call us at: (314) 641-1000.
