Top 3 Free Online Learning Resources for SEO

At Leap Clixx, one of the principles of our company – and one of the key facets that sets us apart from many other companies in our industry – is that we always educate our clients on the fundamentals of inbound marketing.

No, this doesn’t mean we sit our clients through workshops and seminars that would be very interesting to us, but would confuse, overwhelm or just plain bore them. And it doesn’t mean that we expect our clients to invest hundreds of hours of their very valuable time getting up to speed on key inbound marketing concepts, strategies, methods, and so on.

What is simply means, is that we invest our time to educate our clients so they can make informed high-level strategic decisions. Truly, this isn’t just good for our clients, but it’s good for us, too. Educated clients engineer successful outcomes and results. It’s really that simple.

With the above in mind, over the next few weeks we’ll be suggesting some helpful inbound marketing-related resources that will help improve your knowledge. All of the resources we suggest will be accessible online, and available free of charge.

We’ll start off with what we consider to be the top 3 free online learning resources for SEO:

1. HubSpot

HubSpot, which coined the phrase “inbound marketing,” has an excellent and very accessible eBook called “Learning SEO from the Experts.” It features insight from leading SEO gurus such as Dharmesh Shah (HubSpot), Rand Fishkin (Moz), Stephanie Chang (Distilled), and Greg Shuey (Stryde). You can download it from here: http://offers.hubspot.com/learning-seo-from-the-experts.

Plus, HubSpot published a great blog post entitled “How to Conduct a Competitve SEO Audit to Outrank Industry Rivals,” which you’ll find here: http://blog.hubspot.com/marketing/how-to-conduct-competitive-seo-audit.

2. Google’s SEO Guidelines & Video

While Google didn’t invent SEO, the company is without question in the driver’s seat when it comes to deciding how, why, and where websites rank.

Typically, Google keeps its SEO advice and rules a secret, because they don’t want companies or consultants to find any loopholes and “game the system” (this is called Black Hat SEO techniques, and be assured that at Leap Clixx we DO NOT engage in these tactics or put our clients at risk – ever!).

However, every now and then Google publishes something useful on SEO, and this short, but insightful set of guidelines will give you a good, introductory sense of some basic do’s and don’ts. You’ll find it here: https://support.google.com/webmasters/answer/35291.

You can also check out a helpful video from Google called “Creating a SEO Strategy” here: http://googlewebmastercentral.blogspot.com/2013/11/video-creating-seo-strategy-with.html

3. Search Engine Land

Search Engine Land is loaded with SEO tips and advice – including many contributions from leading experts. There’s also information on other aspects of inbound marketing. You’ll find everything here: http://searchengineland.com/library/channel/seo