There is nothing new about Twitter tweeting, but on September 12, Twitter’s tweet was significant:
“We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.” (source)
The official IPO announcement was retweeted 14,844 times! That’s nearly as many retweets as the official Twitter announcement of the recent royal birth. Neither is close to the retweet record holder of 2012 (data from 2013 not in yet). But still, the Twitter IPO is big news.
Twitter and other social media platforms are fast becoming go-to sources for breaking news. The recently launched Twitter Alerts is likely to bring even more people to the site. Twitter and other social media formats are impacting our culture and drawing hugely engaged crowds. Just consider how Twitter is impacting TV-watching behavior.
Every business has a place inside the energetic social media crowd. We recommend that every small business make a serious commitment to a social media plan.
Update: Twitter stock opens at $45.10 on the New York Stock Exchange amid strong demand.
