Starting a new business from scratch is one of the most rewarding –– and difficult –– projects any entrepreneur could hope to undertake. Even if you have years of experience and plenty of industry contacts, getting a new company off the ground requires a ton of hard work, capital investment, and, yes, some luck. What’s more, new business owners often find themselves handling assignments they would normally outsource or delegate –– like marketing tasks, for instance. While we can’t stress enough how impactful partnering with the right digital marketing agency can be, we also recognize that sometimes professionals are forced by circumstances to market in-house. With that in mind, here are three DIY marketing tips that can help your company hit the ground running:
Handle Website Basics
Want to ensure your business has a chance to grow and improve its presence online? Then you have to first address a multitude of seemingly small, though integral, website issues. Writing meta descriptions for your pages, registering your domain name months before launch, monitoring page speed, and using compelling images are just a few little tweaks you can make that will give your site an edge once you go live. Plus, always make sure to test your site vigorously across all screen sizes; the last thing a new business can afford is to send interested visitors to broken or missing web pages.
Start a Blog
In conjunction with a basic website setup, it’s critical for new companies to start a blog early on. Insightful content is one of the simplest, yet most effective ways to draw in qualified leads and generate sales as a result of digital marketing efforts. There really is no downside to starting a blog; blogs boost web presence, educate readers, and allow businesses the opportunity to start forming content offers and/or pillar pages. Remember, you don’t have to be a tremendous writer to kickstart a blog, either. Just write about what you know best –– your business!
Prioritizing a local market is imperative for businesses that rely on foot traffic or regional support. Sure, some businesses in certain industries don’t depend on developing a strong local presence, but in the main, it’s a wise idea for new companies to promote themselves in their own backyard. (Consider that 82 percent of smartphone shoppers utilize “near me” searches, and you can see why locality is so important.) Look for opportunities to partner with local charities, advertise using local keywords, and always make sure Google displays your correct address and contact information.
Building out a marketing campaign for a new business that actually produces results takes lots of application and years of practice. And we’ve only just begun to cover all the areas a small business needs to address in order to create an effective marketing strategy. The good news is, you don’t have to do everything by yourself. You can contact the Agile & Co. team today and let us help you form ideal marketing tactics for your situation. We operate on an agile plan, which means we’ll work to find solutions unique to your business. To learn more about how we can transform your website into a lead generation machine, check out our free eBook here