Though we’re loath to admit it, agile marketing can’t fix every problem a business may have. Of course, agile marketing has its limitations, like anything else. But that doesn’t stop others from promising the sun, the stars, and the moon when pitching a new agile marketing plan. As a result, there are plenty of people out there who don’t know what an agile marketing agency does in the first place. After all, saying your service covers “everything” isn’t helpful in the slightest. Rather, agile marketing agencies focus on implementing strategies based on data collection. We’ll explain further below:
What Agile Marketing IS NOT
First, to dispel one major myth regarding agile marketing: it is not all things to all people. Agile marketing is not like a piece of modern art; though the results and practices may change from client to client, agile marketing at its core is an iterative process. Furthermore, agile marketing agencies still operate within a budget. At the end of the day, agile marketing isn’t a magical cure-all designed to solve every problem a company has. Lastly –– and contrary to some people’s opinion –– agile marketing does not call for constant change for change’s sake.
How Agile Marketing Agencies Work
Now that we’ve established what agile marketing agencies aren’t, we can focus on how they operate in the real world. As mentioned above, the agile marketing process is something that can be applied to all businesses. Unsurprisingly, it begins with research. When an agile marketing team gets started, they’ll interview a business owner to understand the goals, challenges, and nuances of their company and industry. At the same time, agile marketers will also examine the competition and begin to create a plan tailored to their client’s needs.
Agile Plan Implementation
Once an agile marketing team decides on a plan, the next step is to implement it. This can mean anything from content creation to focusing on SEO, to managing a PPC account, and beyond. Which course an agile marketer chooses to move forward with should be based on the data available to them (i.e. what strategy will yield the best results in the given situation). After the initial implementation of a strategy, agile marketers then test the new results, collect data, and alter the strategy based on that data. No guesswork or intuition is needed.
Changing Course with Agile Marketing
Just because agile marketing allows for change, doesn’t mean an agile marketing team will come forward with a myriad of new ideas every day, week, or month you speak with them. Naturally, an agile marketing team should always look for areas to improve a company’s potential, but sometimes letting a successful strategy development is the best plan of action. The bottom line is, change is a feature, but not a necessity to agile marketing.
Finding the Right Fit
Partnering with any marketing agency –– agile or otherwise –– should be done only after careful consideration. After all, successful marketing strategies occur when clients and agencies enjoy effective communication with each other. If you’re ready to start that dialogue, then contact the Agile & Co. team today. Plus, to learn more about our unique, agile-inbound marketing approach, check out our free eBook here
