Omni Channel vs Multi-Channel Marketing: What's the Difference?

Sometimes deciphering marketing jargon can feel like a process of splitting especially fine hairs. Indeed, considering the speed at which company’s rebrand, retarget, and creatively utilize new technology, it’s a wonder we all don’t need a regular vocabulary lesson to stay on top of the newest trends and variations in the business world. However, sometimes the hard work of splitting hairs can prove massively beneficial. Such is the case in learning the difference between omni channel vs multi-channel marketing. Fortunately, you won’t have to go scouring the web to find a definitive answer to that; we’ve got you covered right here:

Multi-Channel

We’ll start with the simpler of the two concepts. Multi-channel marketing is exactly what it sounds like: a marketing strategy that incorporates multiple platforms in order to reach potential customers. The phrase multi-channel business originated when traditional brick-and-mortar retailers began moving some of their products to their websites. Once they’d established more than one means of selling their product, they became “multi-channel” businesses. In the same way, multi-channel marketing takes into account different online platforms, as well as offline advertising and content. The idea behind multi-channel marketing is to allow your business to reach customers across any medium where they might be able to find you.

Omni Channel Marketing

If you’re thinking that multi-channel marketing sounds like a solid concept, you’re right. Up until recently, multi-channel marketing was a highly effective means of broadcasting yourself to your customer base. However, as you might’ve guessed by now, omni-channel marketing has since supplanted the previous model. Consider it “infinity plus one,” –– the schoolyard argument that trumps all else. Essentially, omni channel marketing acts to connect your multi-channel marketing efforts into one cohesive marketing strategy. So rather than merely putting your products across multiple platforms, omni-channel marketing works to connect your efforts. That way, whether a potential customer views your content (or ads) on social media, your website, or visits your brick-and-mortar location, their experience remains the same. You don’t have to re-establish a connection every time you interact with a customer thanks to omni-channel marketing. Instead, you’ll be able to guarantee a seamless shopping experience.

The Bottom Line

Marketing strategies are constantly shifting and morphing to better allow companies to engage with their customers. The good news is, whatever your marketing needs are, you can contact the Leap Clixx team today for assistance. Whether you’re just getting your company up to speed, or you’re looking to take your efforts to the next level, we can help you achieve your goals. And for more information on the best marketing practices to implement for your company, download our free Ebook here: